Acorn Media Group Launches Athena

Acorn Media Group, which handles the DVD distribution for much of the top off-BBC product that has filled the public TV airwaves, has launched a new brand, Athena.

Under that banner, the company will market documentaries as continuing education.

That joins its other spin-off brand, Acacia, which sells health and wellness titles.

The first four titles under the Athena brand will be The Adventure of English, Playing Shakespeare, Every Picture Tells a Story, and The People’s Republic of Capitalism -- Ted Koppel's four-part series for Discovery.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.