ABC says it has sold out the advertising time in its broadcast of the 83d Annual Academy Awards.
This is the second year that movie studios have been allowed to advertise during the Oscars, and Paramount, Summit Pictures, Universal and Walt Disney Pictures are among the sponsors.
Other advertisers who will have commercials during the awards ceremony are Amazon.com, the American Cancer Society, Anheuser Busch, AT&T, Best Buy, Cars.com, Coke, Hyundai, JCPenney, McDonald's, Nokia, Procter & Gamble, Sprint and Unilever.
The Oscars are usually the top-rated entertainment special of the year. In terms of advertising, it is considered the Super Bowl for women, with marketers often airing new, high profile commercials.
The Academy Awards will air February 27, hosted by actors James Franco and Anne Hathaway.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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