ABC-Owned TV Stations Tap Digital VP
Rich Vedder, who has been selling digital media for ABC, was named vice president, digital-media sales for the ABC-owned TV stations.
Vedder, who has been VP and general sales manager, digital media for ABC National Television Sales, is charged with helping to develop sales strategies for the Internet, wireless and digital-multicast channels.
He will be based in New York, reporting to Bill Burton, executive VP of digital media for the stations.
Vedder’s resume also includes stints with WLS, WFLD and Leo Burnett, all Chicago.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.