ABC Family's "25 Days of Christmas" programming event posted
double-digit increases compared to last year, including growing 17% to average
2.8 million total viewers, according to Nielsen.
The block also increased 18% in the adults 18-49 demo to 1.3
million viewers and averaged 979,000 viewers in the persons 12-34 demo, up 15%
over 2011.
The event's top movie was Dr. Seuss' How the Grinch Stole Christmas, which delivered 6.35
million total viewers and 3.03 million adults 18-49on Dec. 2, making it the
network's third most-watched telecast ever in both measures.
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