Latest articles by John Consoli
MBPT Spotlight: Marketers Looking to Target Millennials on Broadcast This Summer Have to Aim Well
MBPT Spotlight: As the Data Turns-Daytime Soaps See Q4 Resurgence To the Tune of 10% Growth
MBPT Spotlight: Advertisers Rev Their Engines For Fox’s Telecast Of Daytona 500: Big Race Is 95% Sold
MBPT Spotlight: Spanish-Language Broadcast Nets Having No Problem Drawing Viewers This Summer
MBPT Spotlight: Magna Global Report Offers Advice On Applying Data And Analytics To Media Buying
MBPT Spotlight: Looking For Men in All the Right Places—With Broadcast viewership dominantly female, more brands are finding better bang for the buck in male-skewing cable shows
MBPT Spotlight: Adobe Guide Offers Brands Tips On Turning Email Marketing Strategy Into A Winner
MBPT Spotlight: NFL Partners—The Official Ones—Are Geared Up For a Mighty Super Super Bowl Week
MBPT Spotlight: LEAP Media Investments Launches to Offer Marketers Emotionally-Attached Digital Audiences at Scale
MBPT Spotlight: Report Finds Retailers Replacing Click-Through Rates With Geo-Precise Targeting
MBPT Spotlight: Summertime on Broadcast TV -- When Viewership Declines and Median Age Rises
MBPT Spotlight: Contrary To Broadcast Network Spin, Viewers Are Not Flocking To November Sweeps Programming
MBPT Spotlight: Dwindling 10 p.m. Broadcast Viewership No Friend To Local Late-Night Newscasts
MBPT Spotlight: A Win-Win for Marketers--Matching Up Viewers Who Are Emotionally Attached To Both Brands And Particular Shows
