Latest articles by John Consoli
MBPT Spotlight: Study Finds Spanish-Language Commercials More Effective With Bilingual Millennials Than English-Language Ads
MBPT: How Some Major Brands—Including Xerox, AT&T and Absolut—Are Earning Real-Time Marketing Wins
MBPT Spotlight: LiquidThread’s New Global President Ready For His Next Branded Entertainment Content Challenge
MBPT Spotlight: Agency Projections Give CBS the Best Chance Of Success For New Season's Freshman Series
Buyers Balk as NBCU Tries to Use 'Modern Family' to Facilitate Upfront Deals Across All Platforms
MBPT Spotlight: Social Media Giving Super Bowl Advertisers More Bang For Their $4 Million Dollar In-Game Ad-Buy Buck
MBPT Spotlight: Why Not Let The Viewers Or Media Agencies Pick The Series The Broadcast Networks Order?
MBPT Spotlight: Tighter Back-to-School Spending Should Benefit Discount Chains, Online Retailers
MBPT Spotlight: As Fox Sports 1 Celebrates Its First Anniversary, COO David Nathanson Says The Best Is Yet To Come
MBPT Spotlight: Here’s the Pitch—Fox Has Just About Sold Out Its Regular Season MLB Commercial Time
MBPT Spotlight: Even Before Opening Kickoff, NFL Network In-Game Ad Revenue Already Up 35% Compared to Last Season
MBPT Spotlight: GroupM’s Tortorici Recalls Mindshare Entertainment’s—and the Industry’s—‘Extreme Makeover’ Moment
MBPT Spotlight: NewMediaMetrics Survey Picks 'The Crazy Ones' As Next Broadcast-Network Hit Series
MBPT Spotlight: Nielsen Study Touts Facebook as a Growing Mass Consumer Reach Option to TV
MBPT Spotlight: VW Renews Sponsorship of Shark Week as Agency Execs Recall Last Year's Award-Winning Integration
