Latest articles by John Consoli
MBPT Spotlight: Broadcast Networks Not Giving Affiliates’ Late Local News Telecasts Much Lead-In Help
MBPT Spotlight: Ford’s 2015 Trend Report Explores Generation Z And Their Influence On Brands Going Forward
MBPT Spotlight: Most Ad-Supported Cable Networks Struggled With First-Month’s Primetime C3 18-49 Ratings
MBPT Spotlight: GroupM’s Scanzoni Predicts 100% Industry Move to C7 in Broadcast Primetime Within 2 Years
MBPT Spotlight: Telemundo Research Says Marketers Should Use Hispanics As Their Brand Ambassadors
MBPT Spotlight: Microsoft Research Offers Clues On Why Consumers Jump From Screen To Screen
MBPT Spotlight: Viacom Study: Multi-Screen Viewership Increases Live TV Viewing, Builds Network Loyalty
MBPT Spotlight: Regional Sports Net MLB Ad Sales Should Reach 75% Sellout Level By Opening Day
MBPT Spotlight: Networks’ NFL Telecasts Continue To Draw Mass Audiences Despite League’s Domestic Violence Black Eye
MBPT Spotlight: Many Broadcast Network Series Getting Big 18-49 Demo Boosts From Delayed Viewing
MBPT Spotlight: MTV Study Debunks Myths About Millennials And Their Cars; Offers Advice On How Automakers Can Tap Into The Demo
MBPT Spotlight: Nielsen Report Documents The Growing Influence Of The African-American Consumer
