Latest articles by John Consoli
MBPT Spotlight: Facebook Tops Usage By Discovery Networks’ Viewers When Talking About TV
MBPT Spotlight: Marketers Looking to Target Millennials on Broadcast This Summer Have to Aim Well
MBPT Spotlight: As the Data Turns-Daytime Soaps See Q4 Resurgence To the Tune of 10% Growth
MBPT Spotlight: Study Refutes Myths About Millennials, Offers Insight Into Their Brand Loyalty
MBPT Spotlight: For ABC and CBS It’s Upfront Déjà Vu: ABC Takes Some Risks, CBS Plays It Safe
MBPT Spotlight: Marketers Advised To Spend More Time Engaging Consumers, Less Time Promoting
MBPT Spotlight: Adobe Guide Offers Brands Tips On Turning Email Marketing Strategy Into A Winner
MBPT Spotlight: NBC Still Has NHL Playoff Ad Avails for Marketers Wanting to Reach Millennial Men
MBPT Spotlight: EY Explores the Future Of Television And Its Impact On Viewers And Marketers
MBPT Spotlight: Multiplatform Plays for Kohl’s and Chrysler Turn Out to Be a Win-Win With Telemundo’s ‘La Voz Kids’
MBPT Spotlight: ‘Idol’ Changes, the Search for Breakout Hits: Media Agency Execs Weigh In on Upfront Moves (Part Two)
