John Consoli

Latest articles by John Consoli

MBPT Spotlight: Traditional TV Is Still Kids Favorite, Nielsen Study Finds

By John Consoli published 20 August 15

Advertising

MBPT Spotlight: NBA Playoffs on TNT Tip Off Sunday With Lots of New Marketers on Board

By John Consoli published 16 April 15

Advertising

MBPT Spotlight: Broadcast Soap Operas, Unlike Primetime Shows, Holding on to Viewers This Summer

By John Consoli published 23 July 15

Advertising

MBPT Spotlight: Billboards Still Work, Outdoor Advertising Assn. of America Says

By John Consoli published 5 June 15

Advertising

MBPT Spotlight: Can ‘Supergirl’ Succeed on CBS?

By John Consoli published 15 May 15

Programming

MBPT Spotlight: Under Armour’s Athlete Endorsers Starting to Resonate With Consumers

By John Consoli published 4 August 15

Advertising

As First Pitch of World Series Is Thrown, Fox Touts Strong Ad Demand

By John Consoli published 27 October 15

Advertising

MBPT Spotlight: As Brand Endorsers, LGBT Entertainers Are Doing OK

By John Consoli published 31 July 15

Advertising

MBPT Spotlight: Earlier Start for Discovery’s Shark Week, Same Result – Advertising Is Sold Out

By John Consoli published 2 July 15

Advertising

MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience

By John Consoli published 18 March 15

Upfronts

MBPT Spotlight: Lesser-Watched Broadcast Shows Get More Delayed Viewing But Still Get Canceled

By John Consoli published 9 July 15

Advertising

MBPT Spotlight: Ellen DeGeneres Top Role Model for Millennial Women in Meredith Study

By John Consoli published 11 August 15

Advertising

Batter Up: Fox Touts Strong World Series Ad Demand

By John Consoli published 27 October 15

Marketing

MBPT Spotlight: Third Time Not a Charm for Univision as Fox Wins July Sweeps

By John Consoli published 6 August 15

Advertising

MBPT Spotlight: The 18 Shows You Should be Advertising In To Reach Millennials

By John Consoli published 1 April 15

Upfronts

MBPT Spotlight: Women the Demo Key Factor in Determining Which Shows Will Live Next Season

By John Consoli published 1 May 15

Programming

MBPT Spotlight: Nielsen Sports Report Offers Marketers Some Insights Into Reaching Fans

By John Consoli published 5 March 15

Upfronts

MBPT Spotlight: Live TV Shows, Scheduling Decisions, the Search for Breakout Hits and Stars

By John Consoli published 28 May 15

Advertising

MBPT Spotlight: Nielsen Report Reminds Marketers Not To Forget About Radio’s Reach

By John Consoli published 31 March 15

Advertising

MBPT Spotlight: Consumer’s Call Digital Billboards Cool—and Recall Ad Messages

By John Consoli published 5 August 15

Advertising

MBPT Spotlight: Two Sponsors Answer Bell as truTV Laces Up Friday Night Fights

By John Consoli published 29 April 15

Advertising

MBPT Spotlight: No Must See Shows, No Urgency to Buy

By John Consoli published 26 June 15

Advertising

MBPT Spotlight: Total Daytime Soap Viewership Down Only 3.4% But Audiences Are Aging Up

By John Consoli published 13 March 15

Upfronts

MBPT Spotlight: How Brands Must Adapt as Luxury Goes Mainstream

By John Consoli published 9 June 15

Advertising

MBPT Spotlight: 10 Questions for Horizon Media CEO Bill Koenigsberg

By John Consoli published 22 May 15

Advertising

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