John Consoli

Latest articles by John Consoli

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MBPT Spotlight: Women the Demo Key Factor in Determining Which Shows Will Live Next Season

By John Consoli published

Programming
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MBPT Spotlight: Third Time Not a Charm for Univision as Fox Wins July Sweeps

By John Consoli published

Advertising
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MBPT Spotlight: NBA Playoffs on TNT Tip Off Sunday With Lots of New Marketers on Board

By John Consoli published

Advertising
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MBPT Spotlight: Nielsen Sports Report Offers Marketers Some Insights Into Reaching Fans

By John Consoli published

Upfronts
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MBPT Spotlight: Can ‘Supergirl’ Succeed on CBS?

By John Consoli published

Programming
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Batter Up: Fox Touts Strong World Series Ad Demand

By John Consoli published

Marketing
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MBPT Spotlight: Under Armour’s Athlete Endorsers Starting to Resonate With Consumers

By John Consoli published

Advertising
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As First Pitch of World Series Is Thrown, Fox Touts Strong Ad Demand

By John Consoli published

Advertising
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MBPT Spotlight: As Brand Endorsers, LGBT Entertainers Are Doing OK

By John Consoli published

Advertising
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MBPT Spotlight: Broadcast Nets Have Lots of New Summer Shows But Returning Series Usually Drive Ratings

By John Consoli published

Programming
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MBPT Spotlight: Study Uncovers In-Depth Insights Into Global Internet Users For Marketers

By John Consoli published

Advertising
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MBPT Spotlight: What’s In A (Domain) Name? In New System, Plenty For Marketers

By John Consoli published

Advertising
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MBPT Spotlight: With NBCU’s Clout, Sprout Is Hoping to Grow Its Share of the Kids Ad Market

By John Consoli published

Viewpoint
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MBPT Spotlight: Study Offers Marketers Advice on Retaining and Attracting Millennial Consumers

By John Consoli published

Viewpoint
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MBPT Spotlight: Jimmy Fallon Sprinted to a Late-Night Lead and Has Not Looked Back

By John Consoli published

Viewpoint
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MBPT Spotlight: Millennial’s Continue To Defect From Summer Broadcast TV—To the Tune of 20%

By John Consoli published

Advertising
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MBPT Spotlight: Delayed Viewing Boosts Summer Broadcast by Double-Digits

By John Consoli published

Programming
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MBPT Spotlight: Some Top Broadcast Network Hits Are Bleeding Live Viewers This Season

By John Consoli published

Advertising
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MBPT Spotlight: New Maxus Global CEO Plans To Lead Through Collaboration Not Delegation

By John Consoli published

Advertising
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MBPT Spotlight: ABC Didn’t Win The November Sweeps But It Did Grow Where Others Didn’t

By John Consoli published

Programming
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MBPT Spotlight: Target To Sponsor Exclusive Webisodes Tied To CW’s ‘The Originals’ Series

By John Consoli published

Advertising
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MBPT Spotlight: Cassandra Report Offers Brands Digital Advice On Relating Better To Millennials

By John Consoli published

Upfronts
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MBPT Spotlight: Discovery’s Version Of The Super Bowl—Shark Week—Is Sold Out

By John Consoli published

Advertising
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MBPT Spotlight: Marketers Get Greater Insights Into Mobile’s Use By Consumers in Adobe Survey

By John Consoli published

Advertising
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MBPT Spotlight: ZenithOptimedia Study Offers Brands Insights Into Millennial Consumers

By John Consoli published

Advertising
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