Latest articles by John Consoli
MBPT Spotlight: ‘Rudolph’ Again Shined Brightest Among Broadcast Networks’ Animated Holiday Classics
MBPT Spotlight: CBS, Turner Say They’ve Taken In Record Amount Of Ad Dollars For NCAA Men’s Championship Tournament
MBPT Spotlight: As Holiday Season Ends, Broadcast Networks Look To Revitalized Their Primetime Schedules
MBPT Spotlight: Sprinklr Offers Marketers Advice On Moving Their Social Media Operation In-House
MBPT Spotlight: Live TV Shows, Scheduling Decisions, the Search for Breakout Hits and Stars
MBPT Spotlight: CBS, ABC Give It A Shot, But NBC Wins February Sweeps With Big Assist From The Super Bowl
MBPT Spotlight: Second-Screen Ad Synching Projected To Grow In Popularity Among Marketers in 2015
MBPT Spotlight: LEAP Media Investments Launches to Offer Marketers Emotionally-Attached Digital Audiences at Scale
MBPT Spotlight: Advertisers Rev Their Engines For Fox’s Telecast Of Daytona 500: Big Race Is 95% Sold
MBPT Spotlight: Spanish-Language Broadcast Nets Having No Problem Drawing Viewers This Summer
MBPT Spotlight: Magna Global Report Offers Advice On Applying Data And Analytics To Media Buying
