John Consoli

Latest articles by John Consoli

MBPT Spotlight: Traditional TV Is Still Kids Favorite, Nielsen Study Finds

By John Consoli published 20 August 15

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MBPT Spotlight: American Brands Dominate NetBase Top 100 Consumer ‘LoveList’ With iPhone Ranked No. 1

By John Consoli published 26 March 15

Lead-In

MBPT Spotlight: NBCU Research Offers Documentation That $4.5 Million Super Bowl Spot Has ‘True Value’ Of $8.1 Million

By John Consoli published 16 January 15

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Daddy Yankee to Close Telemundo/NBCUniverso Upfront

By John Consoli published 6 May 15

Upfronts

MBPT Spotlight: New Maxus North America CEO Wants Digital To Play Larger Role In Helping Clients

By John Consoli published 1 October 14

Advertising

MBPT Spotlight: Fox Sports Touting Women’s World Cup’s Young, Upscale Audience

By John Consoli published 18 March 15

Upfronts

MBPT Spotlight: Lesser-Watched Broadcast Shows Get More Delayed Viewing But Still Get Canceled

By John Consoli published 9 July 15

Advertising

MBPT Spotlight: Earlier Start for Discovery’s Shark Week, Same Result – Advertising Is Sold Out

By John Consoli published 2 July 15

Advertising

MBPT Spotlight: JBL Launches Fourth-Quarter Partnership With Discovery Networks

By John Consoli published 18 November 14

Programming

MBPT Spotlight: Another Too-Quiet November Sweeps For The Broadcast Networks

By John Consoli published 14 November 14

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MBPT Spotlight: No Must See Shows, No Urgency to Buy

By John Consoli published 26 June 15

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MBPT Spotlight: Total Daytime Soap Viewership Down Only 3.4% But Audiences Are Aging Up

By John Consoli published 13 March 15

Upfronts

MBPT Spotlight: Consumer’s Call Digital Billboards Cool—and Recall Ad Messages

By John Consoli published 5 August 15

Advertising

MBPT Spotlight: Media Buyers Balk at Labeling Any Freshman NBC, Fox Series Potential Hits

By John Consoli published 13 May 15

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Why Marketers Must Stop Ignoring Black Consumers

By John Consoli published 22 September 15

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MBPT Spotlight: Advice for New Product Success

By John Consoli published 24 July 15

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MBPT Spotlight: NBC Universo To Use Super Bowl Telecast To Highlight Rebranding

By John Consoli published 14 January 15

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Looking To Reach Millennial Males? Regional Sports Networks Say They’ve Got Game

By John Consoli published 15 October 14

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MBPT Spotlight: Fox Off To Slow Start, But Still Offers Marketers Millennials At a Cost Lower Than Sports Telecasts

By John Consoli published 31 October 14

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MBPT Spotlight: Nielsen’s Message To Marketers: Multicultural Consumers Are Major Holiday Spenders

By John Consoli published 5 December 14

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MBPT Spotlight: Broadcast Soap Operas, Unlike Primetime Shows, Holding on to Viewers This Summer

By John Consoli published 23 July 15

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MBPT Spotlight: How Brands Must Adapt as Luxury Goes Mainstream

By John Consoli published 9 June 15

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MBPT Spotlight: 10 Questions for Horizon Media CEO Bill Koenigsberg

By John Consoli published 22 May 15

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MBPT Spotlight: Three Months Of NHL Playoffs On NBCU Networks Offer Good Play For Millennial Men

By John Consoli published 9 April 15

Upfronts

NBCUniversal Hispanic Efforts Transcend Language

By John Consoli published 4 May 15

Upfronts

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