John Consoli

Latest articles by John Consoli

Missing Image for

MBPT Spotlight: NBCU Research Offers Documentation That $4.5 Million Super Bowl Spot Has ‘True Value’ Of $8.1 Million

By John Consoli published

Advertising
null

Daddy Yankee to Close Telemundo/NBCUniverso Upfront

By John Consoli published

Upfronts
Missing Image for

MBPT Spotlight: New Maxus North America CEO Wants Digital To Play Larger Role In Helping Clients

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Second-Screen Ad Synching Projected To Grow In Popularity Among Marketers in 2015

By John Consoli published

Technology
Missing Image for

MBPT Spotlight: GroupM’s Scanzoni Predicts 100% Industry Move to C7 in Broadcast Primetime Within 2 Years

By John Consoli published

Upfronts
Missing Image for

MBPT Spotlight: ZenithOptimedia Study Offers Brands Insights Into Millennial Consumers

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Cassandra Report Offers Brands Digital Advice On Relating Better To Millennials

By John Consoli published

Upfronts
Missing Image for

MBPT Spotlight: Study Refutes Myths About Millennials, Offers Insight Into Their Brand Loyalty

By John Consoli published

Viewpoint
Missing Image for

MBPT Spotlight: SheSpeaks Study Offers Marketers Insight Into Different Demos Of Women

By John Consoli published

Advertising
null

GroupM Agrees to Use C7 In Upfront

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Women To World Cup Advertisers: It’s Not Just A Man’s World

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Some Top Broadcast Network Hits Are Bleeding Live Viewers This Season

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: New Maxus Global CEO Plans To Lead Through Collaboration Not Delegation

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Study Uncovers In-Depth Insights Into Global Internet Users For Marketers

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: ABC, CBS Primetime Shows Are Most-Watched Via VOD

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Marketers Continue To Flock To The MLB All-Star Game

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Nielsen Cross-Platform Consumption Data Offers Message For Marketers: African-Americans Spend More Time On Most Media Platforms Than Hispanics

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Daytime Soaps Skew Old But So Do the Network Shows That Replaced Them

By John Consoli published

Viewpoint
Missing Image for

MBPT Spotlight: Facebook Tops Usage By Discovery Networks’ Viewers When Talking About TV

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Microsoft Research Offers Clues On Why Consumers Jump From Screen To Screen

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Viacom Study: Multi-Screen Viewership Increases Live TV Viewing, Builds Network Loyalty

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Brand Keys Survey Finds Growing Gulf For Brands Reaching Out To Customers

By John Consoli published

Upfronts
Missing Image for

MBPT Spotlight: ABC Didn’t Win The November Sweeps But It Did Grow Where Others Didn’t

By John Consoli published

Programming
Missing Image for

MBPT Spotlight: Target To Sponsor Exclusive Webisodes Tied To CW’s ‘The Originals’ Series

By John Consoli published

Advertising
Missing Image for

MBPT Spotlight: Media Buyers To Prospective NBA TV Rights Holders: Our Clients Won’t Help Foot The Bill

By John Consoli published

Advertising
1 2 3 4 5 6 7 8 9 Archives