Latest articles by John Consoli
MBPT Spotlight: No Beer Ads, No Problem For Big Ten Network That Finds Other Ways To Boost Ad Revenue
MBPT Spotlight: Olympics Dominated Primetime, But a Few Broadcast and Cable Series Medaled
MBPT Spotlight: Survey Finds Majority of Marketers Can’t Link ROI Levels to Social Media Efforts
MBPT Spotlight: For Media Buyers, It Doesn't Matter When a Show Premieres—As Long As It's Good
MBPT Spotlight: Data Finds That Branded Content Pales As a Sales Tool Compared to Earned Media
MBPT Spotlight: Looking For Men in All the Right Places—With Broadcast viewership dominantly female, more brands are finding better bang for the buck in male-skewing cable shows
MBPT Spotlight: Survey -- Majority of TV Viewers Say a Commercial Is Likely to Motivate Them to Buy a Product
MBPT Spotlight: Turner's Speciale--In Starcom Deal, Every Original Series On Four Networks Is In Play For Brand Integrations
MBPT Spotlight: Media Buyers To Prospective NBA TV Rights Holders: Our Clients Won’t Help Foot The Bill
MBPT Spotlight: Magna Global Report Offers Marketers Intel On The Hot Sports Marketplace
MBPT Spotlight: Contrary To Broadcast Network Spin, Viewers Are Not Flocking To November Sweeps Programming
MBPT Spotlight: Dwindling 10 p.m. Broadcast Viewership No Friend To Local Late-Night Newscasts
MBPT Spotlight: Joe Uva's First Year As NBCU Hispanic Chairman Has Resulted In Growth For Telemundo
