Latest about YouTube
Why YouTube, the Biggest Platform in TV, Moved Beyond the NewFronts (Evan Shapiro)
The larger threat to all the other TV and streaming platforms: YouTube is actually better at selling today’s TV advertising than everyone else. Way, way better
Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials
At Brandcast NFL and AI take center stage
VideoAmp To Measure Reach And Frequency For YouTube
Integration allows advertisers to optimize campaigns
iSpot Is Working With Google To Measure YouTube, YouTube TV
Advertisers will be able to determine incremental reach
Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen
YouTube viewing increases; Netflix drops
Latinx TV Viewers Migrating to SVOD Services: Horowitz Research
8 out of 10 Latinx TV viewers subscribe to at least one SVOD Service, according to new report
NewFronts: YouTube Pitches New Way To Work With Shorts
Short-form content can be part of Video reach campaigns
YouTube Ad Revenue Down for a Third Straight Quarter, Off 2.6% in Q1
Platform still slightly beat equity analysts’ expectations
