Latest about YouTube
YouTube highest on list for additional CTV investment
Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway
Ad revenue for the Google video platform dropped nearly 2% to $7.07 billion in Q2
Move comes after Google said it would find new ways to monetize the Tiktok-like short-form video offering
Format lets brands connect during sporting events, movie releases, product launches
Study finds 20% of kids have made purchases in the metaverse
Campaign information available in Digital Ad Ratings
The 12-year company veteran, who most recently served as chief business officer, helped build platform into a multi-billion dollar global media giant
