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YouTube Moves BrandCast to Broadcast’s Upfront Week

By Jon Lafayette Published 23 February 22

Streamer will also open NewFronts

Currency

Google DSP Offers Ad Frequency Controls Across CTV Apps

By Jon Lafayette Published 3 February 22

Brands get 5% reach per dollar increase

Currency

YouTube's $8.63 Billion in Q4 Revenue Surpassed Netflix

By Daniel Frankel last updated 2 February 22

But at nearly $30 billion, Netflix's subscription sales narrowly beat YouTube's ad sales for the year

Business

YouTube Tops For Generating Brand Recall With Kids, Study Finds

By Jon Lafayette Published 2 February 22

Precise TV and Giraffe Insight says contextually aligned ads produce better results

Currency

YouTube Departs Original TV Biz ... Seemingly for Good This Time

By Daniel Frankel Published 18 January 22

Move follows pivot away from scripted shows several years ago. Veteran TV exec Susanne Daniels also, er, ankles

Business

Roku, Google Reach Deal To Carry YouTube, YouTube TV

By Jon Lafayette last updated 9 December 21

Roku and Google said they reached an agreement ending a nasty dispute that took YouTube TV off the popular streaming platform and threatened to make YouTube unavailable this week as well.

Currency

Google vs. Roku: What We Know About the Biggest Tech Beef in Streaming Right Now

By Daniel Frankel Published 2 December 21

On Dec. 9, the second most popular app in all of connected TV, YouTube, will be removed from the No. 1 OTT platform. Can anybody stop this from happening?

Technology

Netflix Rolls Out AV1 Streaming Codec on PS4 Pro, Select Android-Powered Smart TVs

By Daniel Frankel Published 11 November 21

New technology makes streaming 4K and HDR video more efficient, but it requires a hardware upgrade that some in the market--notably, Roku--are resisting

Technology