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New Nielsen Logo
Nielsen Says New Methodology Lets Advertisers Compare YouTube to TV

By Jon Lafayette last updated

Four-screen ad deduplication will be part of 'Nielsen One' platform

Currency
YouTube CTV Interactivity
YouTube Adds Interactivity for CTV Users Watching on TV Screens

By Jon Lafayette Published

Comments, chat, video sharing enabled via mobile devices

Currency
Allan Thygesen, YouTube Brandcast Upfront
YouTube Takes on TV With Frequency Caps and Shopping

By Jon Lafayette last updated

Touts higher ROI that broadcast and cable, and other streamers

Advertising
Capitol Hill
Groups: Unchecked Election Disinformation is Dominant Threat to Democracy

By John Eggerton Published

Warns social media groups to get their online acts together

Policy
YouTube
YouTube Ad Sales Biz Decelerates Dramatically in Q1

By Daniel Frankel Published

Revenue growth drops to 14% year over year from 49% and significantly misses forecasts as war in Ukraine and other factors take their toll

Business
FreeWheel
FreeWheel Launching Enhanced YouTube, YouTube TV Integration

By Jon Lafayette Published

Frequency capping, personalization and measurement enabled

Currency
Los Angeles Dodgers player Justin Turner during a 2019 regular season game.
YouTube Renews Deal With MLB To Stream ‘Game of The Week’

By Jon Lafayette last updated

Baseball shown live for free in 182 countries

Currency
Susanne Daniels
B+C Hall of Fame 2022: Susanne Daniels

By Paige Albiniak Published

Media Consultant & Lecturer; Former Global Head, YouTube Originals

Policy
Yes Network
YES Network Teams Up with Jomboy Media for App, Linear Content

By Mike Farrell Published

YouTube stalwart Jomboy will produce exclusive shows for app, programming for linear TV

Business
YouTube
YouTube Offering Familiar TV Shows Free With Commercials

By Jon Lafayette last updated

4,000 episodes aimed at CTV viewers

Currency
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