YouTube Ad Revenue Down for a Third Straight Quarter, Off 2.6% in Q1

YouTube logo on phone
(Image credit: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

The world’s biggest free, ad-supported streaming service saw ad revenue decline for a third straight quarter, with Alphabet reporting a 2.6% year-over-year ad sales drop for YouTube in Q1 to $6.69 billion. 

YouTube still narrowly outperformed equity analysts’ forecasts of $6.6 billion. It reported a 7.8% year-over-year revenue drop in the fourth quarter of fiscal 2022 and a 1.9% decline in Q3. 

Chief financial officer Ruth Porat told analysts there are “signs of stabilization” within YouTube’s global advertising business during Alphabet’s investor call Tuesday afternoon. 

The first quarter saw an executive transition at YouTube, with Susan Wojcicki stepping down as CEO after nine years in February, and longtime product chief Neal Mohan stepping into the chief executive role. 

In January, Google/Alphabet announced its biggest layoff ever, shedding 12% of its workforce, or 6,000 jobs, across divisions. The company reported that $2 billion was used on severance payments and other separation costs in Q1. 

Overall, sales were still up 3% to $69.8 billion and net income came in at $15.05 billion.

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!