The leading smart TV makers are taking a page from the Roku playbook and are also now close to making more money selling ads than gadgets
Vizio and Kidoodle.TV have launched a family friendly destination for kids on Vizio’s SmartCast homepage.
Ad tech company Beachfront said it ran a national addressable ad execution on Vizio smart TV sets that met the specifications of the Open Addressable Ready consortium.
Smart TV set maker Vizio went public Thursday at $21 a share, but after a day of trading, its stock closed at $19.10, down 9%.
Vizio, starting the roadshow for its initial public offering, revealed how fast the streaming business built on its smart TV’s is growing.
In SEC filing, U.S.-based manufacturer said its smart TV shipments spiked 20% last year to 7.1 million. But its real strength may be the 12.2 million active users for its SmartCast OS
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