Latest Vizio
Vizio’s Ad Revenue Gains Signal Growth of New Smart TV Ecosystem
The leading smart TV makers are taking a page from the Roku playbook and are also now close to making more money selling ads than gadgets
Vizio Profit Down, But SmartCast Users, Platform Revenue Jump
Higher platform profit seen in 2Q
Kids Corner Coming to Vizio Sets From Kidoodle.TV
Vizio and Kidoodle.TV have launched a family friendly destination for kids on Vizio’s SmartCast homepage.
Beachfront, Vizio Run Addressable Campaign Meeting OAR Specifications
Ad tech company Beachfront said it ran a national addressable ad execution on Vizio smart TV sets that met the specifications of the Open Addressable Ready consortium.
NewFronts: Vizio Talks Data-Driven Content and Addressable Advertising
Vizio Connect provides retargeting opportunities
Verizon Media to Become Only DSP Using Vizio’s Inscape Viewing Data
Verizon will also monetize some Vizio ads
Vizio Stock Price Drops After Initial Public Offering
Smart TV set maker Vizio went public Thursday at $21 a share, but after a day of trading, its stock closed at $19.10, down 9%.
Vizio Set IPO Shares at $21-$23 And Reveals SmartCast Metrics
Vizio, starting the roadshow for its initial public offering, revealed how fast the streaming business built on its smart TV’s is growing.
