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Vizio SmartCast

Vizio Unwraps SmartCast Holiday Programming Hub

By Jon Lafayette

Smart TV set maker Vizo is adding a holiday hub to its SmartCast streaming platform, where viewers can find more than 200 hours of seasonal TV episodes, movies and music.

Broadcasting & Cable
A family living room with Vizio

Nielsen Adds STB, Smart TV Data for Addressable Ads

By Jon Lafayette

Makes deals with Direct TV, Dish and Vizio

Broadcasting & Cable
Michael O'Donnell

Vizio Integrates Inscape in Platform Business Reorg

By Jon Lafayette

Smart TV set maker Vizio has integrated its data unit Inscape into its platform division, which includes its SmartCast operating systems and its advertising sales operation.

Broadcasting & Cable

iSpot Measuring Addressable Ads Under Project OAR Specs

By Jon Lafayette

Analytics company's exclusive real-time ad feed matched with Vizio's ACR gives measurement company ability to measure all ad types

Broadcasting & Cable

Verizon, Innovid, BrightLine Join for Interactive CTV Ads

By Jon Lafayette

Verizon Media said it is teaming up with Innovid and Brightline to offer marketers interactive ads on connected TV.

Broadcasting & Cable

Vizio Smartcast Adds Free Spanish-Language Channels

By Jon Lafayette

Smart TV maker Vizio said it launched 10 new free channels of Spanish-language programming to its SmartCast streaming platform.

Broadcasting & Cable

Vizio Now Supports Apple TV App on Smart TVs

By Daniel Frankel

Also offers three months free of Apple TV Plus

NextTV

Gaynor Joins Vizio as VP, Network Partnerships

By Jon Lafayette

Vizio, the smart TV set maker that is expanding its adderssable advertising business, said it hired Adam Gaynor as VP of network partnerships.

Broadcasting & Cable

Vizio Helps Advertisers Figure Incremental Reach

By Jon Lafayette

Bolsters appeal of buying from device makers

SPT Launching Free, Ad-Supported Sony Canal Channels

By Paige Albiniak

First two, Comedias and Competencias, to debut on Vizio SmartCast

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