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Viant Working With Cedara To Expand Carbon Measurement
By Jon Lafayette published
Tech company plans to use renewable energy to execute ad campaigns

Viant Launches Updated Version Of AI Bid Optimizer
By Jon Lafayette published
Company touts 100% improvement in performance. ‘It just works,’ says one client

Viant Integrates With Google Cloud’s BigQuery Clean Rooms
By Jon Lafayette published
Move enables onboarding for first-party data at scale

Viant Boosts Data Platform With AI Tools and Services
By Jon Lafayette published
ESB Advertising, an early user, sees 40% gain in return on ad spend

How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
By Tom Wolfe published
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?

Viant Raises AI Ante With ‘Autonomous Advertising’
By Jon Lafayette published
Recommendations and chat help buyers navigate complexity

Viant Expands Direct Access Program To Large CTV Programmers
By Jon Lafayette published
Ad tech company also joins Prebid.org

Viant Stock Jumps 29% On Rebound In CTV Growth
By Jon Lafayette published
Ad tech company cuts 2Q net loss as revenue grows 12%
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