Latest viant
Viant Launches Ad Campaign Touting Software 'Built for Now'
By Jon Lafayette last updated
Commercials running on business cable networks and CTV
Viant Sees Results Jump as It Tests Non-Cookie ID Program
By Jon Lafayette published
Viant said it is getting big results as it tests its non-cookie systems for targeting consumers with video advertising.
Flashtalking, Viant Team Up To Prevent OTT Ad Fraud
By Jon Lafayette published
Ad tech companies Flashtalking and Viant said they were teaming up to protect clients from buying fraudulent over-the-top and connected TV inventory.
Viant Aims To Prevent Fraud With DoubleVerify Integration
By Jon Lafayette published
Viant Technology said it has integrated DoubleVerify’s Inventory Quality Management system into its Adelphic advertising software.
Viant Stock Jumps 90% After Initial Public Offering
By Jon Lafayette last updated
Viant stock jumped 90% after the programmatic software company made its initial public offering Wednesday.
Viamedia Gets Patent for QTT Ad Platform
By Jon Lafayette last updated
Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.
Viant’s TV Spots Say It Makes Programmatic Easy
By Jon Lafayette last updated
In an uncommon move, an ad tech company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform.
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