Latest Mediaocean
Mediaocean Gets Patent For CTV Ad Verification
Technology identifies fraudulent and non-suitable inventory before ads are served
Charlotte Martin Named Global Head of Customer Support at Hudson MX
Former Mediaocean exec will be based in London
Mediaocean’s Flashtalking Launches Video Plus Converged Ad Server
Single system handles creative, social, identity, verification, measurement
TikTok Jumps Into Mediaocean To Enable Ad Planning, Buying
Brands and agencies will be able to optimize campaigns
Mediaocean Agrees To Buy Ad Tech Company Flashtalking
Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments.
Mediaocean Launches TV Reach Extension Capability
Measures de-duplicated audiences across CTV and social
Hudson MX Names Johnston GM, Agency Partnerships EMEA
Advertising technology company Hudson MX said it hired Sarah Lawson Johnston as executive VP, managing director of agency partnerships, for the EMEA region, a new post.
Mediaocean Agrees to Acquire 4C Insights
Mediaocean agreed to acquire 4C Insights in a deal that combines Mediaocean’s ad platform with 4C’s data and analytics.
