Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments.
Advertising technology company Hudson MX said it hired Sarah Lawson Johnston as executive VP, managing director of agency partnerships, for the EMEA region, a new post.
Mediaocean agreed to acquire 4C Insights in a deal that combines Mediaocean’s ad platform with 4C’s data and analytics.
The NBCUniversal Owned Television Stations division has made a deal to make inventory from NBC Spot On available to buyers on Mediaocean’s Spectra platform.
Mediaocean said it has integrated YouTube into its Spectra platform, giving local media buyers better access to YouTube and add reach to campaigns as viewers shift to digital devices.
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