Mediaocean

Deal enables VideoAmp to be used as currency in transactions

Offering incorporates Flashtalking technology

Technology identifies fraudulent and non-suitable inventory before ads are served

Former Mediaocean exec will be based in London

Single system handles creative, social, identity, verification, measurement

Brands and agencies will be able to optimize campaigns

Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments.

Measures de-duplicated audiences across CTV and social

Advertising technology company Hudson MX said it hired Sarah Lawson Johnston as executive VP, managing director of agency partnerships, for the EMEA region, a new post.