marketing
Latest about marketing

Sensical Taps Sharon Kroll Cohen for Top Marketing Slot
By R. Thomas Umstead published
Former Nickelodeon executive to oversee marketing efforts for kid-targeted streaming service

Hallmark Channel Seeks New Chief 'Fan' Officer
By John Eggerton last updated
Contest will reward viewer with best case for being top fan

The Streaming Wars and the Marketing Arms Race
By Kris Tait, Croud last updated
Avoid high subscriber acquisition costs by using data to drive engagement

Hulu Launches Marketing Campaign Amid Crowded Streaming Field
By Jon Lafayette last updated
‘Start with Hulu’ is appeal to consumers

Hunt, Pate Launch CMOmarketplace
By Jon Lafayette published
Marketing veteran Lee Hunt and business development exec Lori Pate have launched CMOmarketplace, an online portal designed to link buyers and sellers of creative services.

CTAM Completes ACC Integration, Names Cowan Communications Chief
By Mike Farrell last updated
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