marketing Sensical Taps Sharon Kroll Cohen for Top Marketing Slot Former Nickelodeon executive to oversee marketing efforts for kid-targeted streaming service Hallmark Channel Seeks New Chief 'Fan' Officer Contest will reward viewer with best case for being top fan The Streaming Wars and the Marketing Arms Race Avoid high subscriber acquisition costs by using data to drive engagement Latest marketing Showtime Taps Execs Puja Vohra and Garrett Wagner for Marketing Posts By R. Thomas Umstead published 2 March 20 Multichannel News fuboTV Adds Marketing Muscle By Jeff Baumgartner published 20 September 17 Multichannel News T-Mobile Gives Away Netflix Subscriptions By Jeff Baumgartner published 6 September 17 Multichannel News Former Cox Exec Joe Rooney Joins Layer3 TV By Jeff Baumgartner published 30 May 17 Multichannel News Layer3 TV Taps BMW Subsidiary for Gateway Design By Jeff Baumgartner published 11 April 17 Multichannel News VAB Veteran Cynthia Perkins-Roberts Dies By R. Thomas Umstead published 18 January 19 Multichannel News Sprint, Sling TV Team on OTT Promo By Jeff Baumgartner published 7 March 17 Multichannel News AT&T Sets Debut of DirecTV-Led Triple-Play Promo By Jeff Baumgartner published 11 April 16 Multichannel News Former Netflix, Samsung Execs Join Hulu’s Brand Marketing Teams By Jeff Baumgartner published 23 May 18 Multichannel News Sling TV Rolls ‘We Are Slingers’ Ad Campaign By Jeff Baumgartner published 12 March 18 Multichannel News 123456Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Warner Bros. Discovery Brings Candy Crush To Life In Branded Content2Impact Network Launching Health Month Initiative3Michael Kassan Hits Lawyer For UTA With $125 Million Slander Suit4‘Flip Side’ Will Be Produced via Partnership Between CBS, GSN 5Netflix Takes On Agatha Christie Novel
Showtime Taps Execs Puja Vohra and Garrett Wagner for Marketing Posts By R. Thomas Umstead published 2 March 20
Former Netflix, Samsung Execs Join Hulu’s Brand Marketing Teams By Jeff Baumgartner published 23 May 18