marketing Sensical Taps Sharon Kroll Cohen for Top Marketing Slot Former Nickelodeon executive to oversee marketing efforts for kid-targeted streaming service Hallmark Channel Seeks New Chief 'Fan' Officer Contest will reward viewer with best case for being top fan The Streaming Wars and the Marketing Arms Race Avoid high subscriber acquisition costs by using data to drive engagement Latest marketing Feds OK With Golden Gate Purchase of NeuStar By John Eggerton published 18 January 17 Multichannel News Comcast Debuts First Xfinity-Branded Web Series By Jeff Baumgartner published 21 June 16 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
