marketing Sensical Taps Sharon Kroll Cohen for Top Marketing Slot Former Nickelodeon executive to oversee marketing efforts for kid-targeted streaming service Hallmark Channel Seeks New Chief 'Fan' Officer Contest will reward viewer with best case for being top fan The Streaming Wars and the Marketing Arms Race Avoid high subscriber acquisition costs by using data to drive engagement Latest marketing Feds OK With Golden Gate Purchase of NeuStar By John Eggerton published 18 January 17 Multichannel News Comcast Debuts First Xfinity-Branded Web Series By Jeff Baumgartner published 21 June 16 Multichannel News 123456Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1‘Judge Judy,’ ‘Hot Bench’ Renewed for 2 More Years 2ESPN, Amazon Prime Video Reportedly Close To New Deals With the NBA 3RuPaul Game Show ‘Lingo’ Returns to CBS May 24 4Catchy Comedy Features ‘Gomer Pyle, USMC’ Weekend Marathon 5Serious, Big-Boy Cord-Cutting Finally Catches Up to Charter — Top Pay TV Provider Just Had Its Worst Quarterly Customer Losses Ever