The Cable & Telecommunications Association for Marketing said it has completed the integration of the Association of Cable Communicators, naming former CTAM SVP of communications and marketing Anne Cowan as the combined organization’s chief communications officer.
CTAM announced the combination in October.
Cowan is an 18-year veteran of CTAM and in a statement the organization said her first move will be to launch an executive-level Communications Steering Council to set the integration goals, lay the ground-work for communicators to align with marketers on product and industry positioning, and design new educational opportunities. Cowan will also serve as a close advisor to CTAM president and CEO Vicki Lins, continue to co-lead the TV Everywhere and Industry Positioning initiatives and oversee CableMover communications, corporate marcom, and the Television Critics Tours.
“Anne’s experience and passion for the power of integrated marketing communications make her vital to the success of this unification,” Lins said in a statement. “She has the industry knowledge, professional connections and creative thinking needed to lead communications executives in supporting CTAM’s efforts to define, market and communicate best-in-class consumer experiences in today’s dynamic marketplace.”
CTAM added that industry communications executives will be engaged at the top level of the organization’s governance, filling two seats on the CTAM Board of Directors and one seat on the MSO Marketing Co-op Board. The newly-elected Directors, along with the executives serving on the inaugural Communications Steering Council, will be announced in late March.
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