As vice president of marketing, Cohen will oversee content marketing, social media marketing, public relations and events for the Common Sense Networks-owned Sensical streaming service, which is targeted to kids 2 to 10 years of age.
Previously, Cohen was Executive VP for Nickelodeon Experiences, where she expanded the Nickelodeon brand and IP beyond their linear and digital platforms through real-word experiences, according to Sensical.
“Over the past year, I’ve had the privilege of partnering closely with Sharon on the launch of Sensical. Bringing the streaming service to life during the course of the pandemic certainly had its set of challenges, but Sharon’s commitment to excellence and determination to succeed impressed me beyond words,” said Common Sense Networks CEO Eric Berger in a statement. ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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