Latest Gracenote
Nielsen Shifting to Individual Commercial Measurement With Extreme Reach
By Jon Lafayette published
Nielsen said it would be working with ad tech firm Extreme Reach as it moves to measuring the audiences for individual commercials and revamps its outdated measurement system.
Crackle Plus Gets Meta With Gracenote To Make Content More Searchable
By Jon Lafayette last updated
Most streaming distributors already use Gracenote, simplifying integration
Gracenote Personalizes Program Guide Images to Boost Viewership
By Jon Lafayette published
Gracenote launched a new product that personalizes the images promoting titles in program guides and other user interfaces that the company said boosts viewing for video distributors.
Nielsen’s Gracenote Providing Data on On-Screen Diversity
By Jon Lafayette last updated
Nielsen’s Gracenote unit officially launched Inclusion Analytics, which provides data about on-screen diversity and representation.
Gracenote Widgets Connect Sports Viewers on Smart TVs
By Jon Lafayette published
Nielsen’s Gracenote unit said it is launching Sports Widgets designed to provide statistics, scores and live updates to vans watching on smart TV platforms and in autos.
Gracenote Helps Fans Find Live Sports on OTT Services
By Jon Lafayette published
With streaming video services paying a lot for sports programming, Nielsen’s Gracenote unit has created Streaming Sports Catalogs to help subscribers find live games to watch.
Nielsen’s Gracenote Hires Faulknor to Head Sports Unit
By Jon Lafayette published
Nielsen’s Gracenote unit has hired David Faulknor as senior VP, product management, for its sports business.
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