Nielsen’s Gracenote Hires Faulknor to Head Sports Unit

(Image credit: Gracenote)

Nielsen’s Gracenote unit has hired David Faulknor as senior VP, product management, for its sports business.

Faulknor, who had been at NBCUniversal, is expected to bring insights analytics and data to help sports federations, leagues, teams, media and brands make better business decisions and drive fan engagement.

David Faulknor

David Faulknor (Image credit: Gracenote)

On Faulknor’s agenda will be providing clients with a clear view into sports fan interests, media consumption and purchasing habits around the world as well as placing a value on the social-media elements of multi-channel campaigns. He will also lead efforts to unify the large global Nielsen Sports and Gracenote Sports product teams and build a single, world-class data and insights organization.

“Sports holds the power to inspire, entertain and engage people around the world like no other form of content,” Faulknor said. “With access to best-in-class datasets, technologies and talent, I look forward to driving product innovation at Nielsen Gracenote that will enable our customers to fully leverage the massive power of sports.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.