Latest about Comcast Advertising
What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
Why the solutions to many of our advertising challenges are found under the hood
James Rooke Named President of Comcast Cable’s Ad Unit
Exec reports to predecessor Marcien Jenckes, now managing director
Comcast Finds Campaign Reach Highest When 20% to 30% of Spending Goes To Streaming
Programmatic transactions on the rise
Comcast Technology Solutions Launches Ad Insertion System
Comcast first TV distributor to use for linear addressable initiative
Comcast Advertising Relaunches FreeWheel’s AudienceXpress
Advertisers can mount targeted campaigns covering 300 million viewers
VideoAmp To Integrate Comcast Set-Top Data into Cross-Platform Measurement
Deal provides more ammunition to a Nielsen competitor
Tracey Kopper-Hourin Named HR Head for Comcast Advertising
Exec will also head consumer experience
‘MCN’ Announces 2021 Wonder Women of Los Angeles
15 executives will be celebrated at virtual event on Monday, June 7
