Latest about Comcast Advertising
Comcast’s Effectv Adds Capabilities for Political Advertisers
Dynata to provide insights on viewer response to campaigns
Comscore Clients Get Access to Comcast’s Signal Authentication
Advertisers receive more accurate measurement, better identity resolution
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Addressable helps reach more households in target audiences
Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
72% are still channel-surfing
Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds
84% of buyers expect to increase FAST spending in 2024
Dynata To Use Comcast Data To Gauge Campaign Performance
Information about viewing to be combined with first-party real-time survey data
Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration
Report finds 94% of advertisers will maintain or increase spending in premium streaming channels
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
9% of frequent voters can be reached only by streaming, study says
