Branded content

Roku said it is launching a branded content studio to create programming tailored for marketers and devise new ad formats.

Scott Van Pelt, anchor of ESPN’s SportsCenter, is featured in a new ad campaign for the Ram 1500 TRX truck.

Pfizer is working with one of The Walt Disney Co.’s branded content units to create a documentary promoting Pfizer’s efforts in developing its COVID-19 vaccine.

Mobile banking platform N26 on Tuesday launched a new marketing campaign developed with ViacomCBS’s branded content studio Velocity.

Lifetime is sharing its formula for TV movies with sponsor KFC with a 15 minute mini movie starring Mario Lopez as Colonel Harland Sanders called A Recipe for Seduction.

With production restricted because of COVID-19, Disney Creative Works ventured into ESPN anchor Kenny Mayne’s backyard to shoot a commercial for Duluth Trading.

Hyundai is riding shotgun with the WWE in a digital video series called Drive for Better that shows wrestlers working with the automaker and its dealers brightening people’s lives.

Stars of the long-running comedy 'Home Improvement' are reuniting for a new competition series that will appear on History.

Liquor marketer Diageo has come on board as sponsor of six new episodes of Bottomless Brunch at Colman’s, a digital series AMC Networks is shooting at its stars’ homes during the pandemic.

Bud Light Selzter and Little Caesars have joined as sponsors for Univision’s Premios Juventud youth awards show, which airs Aug.13.