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AMC’s Content Room Plans Show on ‘Walking Dead’ Dogs
By Jon Lafayette published
Social-first series ‘Vibe Check’ features Reginae Carter

Warner Bros. Discovery Brings Candy Crush To Life in Branded Content
By Jon Lafayette published
Campaign promotes annual $1 million Candy Crush All Stars tournament

Fubo’s Maximum Effort Channel Brings Back ALF in Series, Branded Content
By Jon Lafayette published
Mint Mobile, Fubo, Hims, MNTN, Ring get messages from Paul Fusco’s furry alien

Crackle Plus Unleashes Streaming Series ‘Pet Caves’ For PetSmart
By Jon Lafayette last updated
Makeover show launches on Chicken Soup for the Soul AVOD service September 1

Lifetime Creates Olay ‘Mini-Movie’ For Holiday Season Viewers
By Jon Lafayette last updated
‘A Merry & Bright Makeover’ features Monique Coleman

House of Max Branded Content Studio Launched by WarnerMedia
By Jon Lafayette published
Unit creates custom ad experience for entertainment networks including HBO Max, TNT, TBS

ESPN Enlists Pro Athletes For Heavyweight USAA Social Media Campaign
By Jon Lafayette published
ESPN is launching a six-part social media campaign for USAA showing the “home bases” NFL and MMA athletes protect by being members with the insurance and financial services.

ViacomCBS Creates Campaign Promoting FabFitFun and ‘Siesta Key’
By Jon Lafayette published
Velocity, ViacomCBS’s branded-content unit, has created a campaign that co-promotes Season 4 of MTV’s Siesta Key and the Summer Box from direct-to-consumer marketers FabFitFun.
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