Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.
Increased spending on connected TV advertising is helping to stabilize digital advertising amid the Covid-19 pandemic, according to a report released by the IAB during the Newfronts on Tuesday.
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
In the throes of a pandemic, national television advertising revenue is expected to drop 13.2% in 2020 and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global.
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