Ad Spending
Latest Ad Spending

National Linear TV Advertising Spending Down 8% in October
By Jon Lafayette published
Broadcast shows 12% decline, cable off 4%

World Series Ad Spending on Fox Down 9.1% to $194 Million: iSpot
By Jon Lafayette last updated
Samsung, GEICO, T-Mobile biggest sponsors

National TV Ad Spending Drops 7% in August: SMI
By Jon Lafayette last updated
So far in 3Q, broadcast down 42%; cable dips 6%

Inflation Causing Pullback in TV Spending By Advertisers
By Jon Lafayette published
Advertiser Perceptions finds addressable TV least affected

How to Win the Midterms with Ads on Streaming Media
By David Wiesenfeld published
Political advertisers stand to gain from CTV’s local advantage

Linear National TV Ad Spending Edges Up 1% in May: SMI
By Jon Lafayette last updated
Sports gives cable a boost

National Linear TV Ad Spending Rose 5% in April: SMI
By Jon Lafayette last updated
Warner Bros. Discovery’s share climbs to 28%

National TV Ad Spending Up 6% in First Quarter, SMI Reports
By Jon Lafayette published
Broadcast gains 15%, cable rises 2%
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