Latest about Ad Spending
Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast
Elections, Olympics add $10 billion in spending
Ad Spending on Linear TV Down 7% in February, Guideline Says
Spending hits lowest level since 2017
BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion
Political spending expected to hit $11.1 billion, up 15.5% from 2020
Linear TV Ad Spending Fell 7% in Q4, Guideline Says
Primetime premieres down 27%; NFL programming up 22%
Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar
Newcomers Netflix, Disney Plus not tracked
Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas
Streaming platforms also expected to be hurt by WGA work stoppage, MediaRadar says
Analyst Turns Skeptical About Second-Half TV Ad Rebound
Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023
Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023
AVOD and FAST predicted to grow 21.2%
