Latest Ad Spending
U.S. TV Ad Spending Fell 5% in 4Q, SMI Says
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
Advertisers Shifting Ad Dollars to CTV: Trade Desk Study
27% of households plan to cut cable cord in 2021
Nielsen Ranks P&G as Top Spending Advertiser
Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.
Ad Budgets Seen Shifting From Linear TV to OTT
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
Video Entertainment Ad Spending Stable: Zenith
Category outperforms COVID-depresses market in 10 worldwide markets
Stations, Networks Eye Boom in Political Ad Spending
Huge amounts raised by campaigns take outlays into uncharted territory
CBS Calls NFL Ad Sales 'Brisk' as Kick Off Nears
Key first half Super Bowl spots sold out
Spending on Back-To-School Ads Down 70%: Kantar
According to a report from Kantar, back-to-school advertising on national TV is down 70% so far this season compared to last year.
