TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
According to a report from Kantar, back-to-school advertising on national TV is down 70% so far this season compared to last year.
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