Ad Spending

Latest about Ad Spending

spending decline
$500 Million in Ad Dollars Vanish From National Linear TV in Q4: SMI

By Jon Lafayette Published

Spending down 2% in September as 'Thursday Night Football' moves to Amazon Prime Video

Currency
Standard Media Index October
National Linear TV Advertising Spending Down 8% in October

By Jon Lafayette Published

Broadcast shows 12% decline, cable off 4%

Currency
Christian Vazquez #9 of the Houston Astros hits a RBI single against the Philadelphia Phillies during the sixth inning in Game Six of the 2022 World Series at Minute Maid Park on November 05, 2022 in Houston, Texas.
World Series Ad Spending on Fox Down 9.1% to $194 Million: iSpot

By Jon Lafayette Last updated

Samsung, GEICO, T-Mobile biggest sponsors

Currency
A closeup of U.S. money
National TV Ad Spending Drops 7% in August: SMI

By Jon Lafayette Last updated

So far in 3Q, broadcast down 42%; cable dips 6%

Currency
Advertiser Perceptions
Inflation Causing Pullback in TV Spending By Advertisers

By Jon Lafayette Published

Advertiser Perceptions finds addressable TV least affected

Currency
voting and politics
How to Win the Midterms with Ads on Streaming Media

By David Wiesenfeld Published

Political advertisers stand to gain from CTV’s local advantage

BC Guest Blog
A closeup of U.S. money
Linear National TV Ad Spending Edges Up 1% in May: SMI

By Jon Lafayette Last updated

Sports gives cable a boost

Currency
Ad Fraud Scam
National Linear TV Ad Spending Rose 5% in April: SMI

By Jon Lafayette Last updated

Warner Bros. Discovery’s share climbs to 28%

Currency
A closeup of U.S. money
National TV Ad Spending Up 6% in First Quarter, SMI Reports

By Jon Lafayette Published

Broadcast gains 15%, cable rises 2%

Currency
George Stephanopoulos (right) and Robin Roberts will both guest host 'Jeopardy!' this summer.
National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

By Jon Lafayette Published

Insurer GEICO was most-seen brand

Currency
1 2 3 4 5 6 7 Archives