Ad Spending

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Advertisers See Spending Shift to Streaming

By Jon Lafayette Published 12 April 21

Advertiser Perceptions study finds streaming budgets up 15%

Advertising

Fewer Ad Execs Expect Increased Spending on Cable Networks: Beta

By Jon Lafayette last updated 11 February 21

Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.

Advertising

U.S. TV Ad Spending Fell 5% in 4Q, SMI Says

By Jon Lafayette Published 2 February 21

TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.

Advertising

Advertisers Shifting Ad Dollars to CTV: Trade Desk Study

By Jon Lafayette Published 12 January 21

27% of households plan to cut cable cord in 2021

Advertising

Nielsen Ranks P&G as Top Spending Advertiser

By Jon Lafayette Published 16 December 20

Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.

Advertising

Ad buyers expect their ad budgets to shift to over the top rather than traditional

Ad Budgets Seen Shifting From Linear TV to OTT

By Jon Lafayette Published 15 December 20

Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.

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