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Ad Spending

spending decline
National Linear TV Advertising Spending Down 2.3% in December For all of 2022, spending dropped 5%
Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay's Super Bowl commercial.
National TV Ad Impressions Fell 3.5% in 2022: iSpot Report Spending off 8.1%
spending decline
$500 Million in Ad Dollars Vanish From National Linear TV in Q4: SMI Spending down 2% in September as 'Thursday Night Football' moves to Amazon Prime Video

Latest Ad Spending

National Cable Upfront Drops 6%: CAB

By Mike Reynolds published 23 October 14

Multichannel News

National TV Ad Spending Dropped 2% in Q4; SMI

By Jon Lafayette published 21 January 15

Multichannel News

TV Ad Spending Drops in October: SMI

By Jon Lafayette published 4 December 14

Multichannel News

Viacom Slams Nielsen Over Digital Measurement

By Mike Farrell published 17 November 14

Multichannel News
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GroupM: 3.1% Ad Growth in 2015

By Jon Lafayette published 8 December 14

Multichannel News
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CBS's Poltrack Sees Slow TV Ad Growth

By Jon Lafayette published 8 December 14

Multichannel News

Digital Advertising to Grow 13% in 2015: Strategy Analytics

By Leslie Jaye Goff published 20 January 15

Multichannel News

Modest Cable Local Ad Revenue Growth: BIA/Kelsey 5-Year Forecast

By Gary Arlen published 25 September 14

Multichannel News

TV Spending Rose 9.7% in Q1: Kantar

By Mike Reynolds published 23 June 14

Multichannel News

Most Advertisers Have Held Back Media Spending: Survey

By Jon Lafayette published 13 April 20

Multichannel News
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