Latest about Ad Spending
Linear TV Ad Sales Growth Slows in February, SMI Says
Olympics, Super Bowl give Comcast NBCU biggest share of ad spending
Advertisers Increasingly Cut Russia Media Spend
ANA‘s Bob Liodice says members are radically altering their business
Linear TV Advertising Spending Drops 1% in November: SMI
Big increase local cable ad sales nearly offsets declines at national networks, TV stations
Supply Chain Worries Could Affect TV Advertising Spending: Analyst
The supply chain crisis that’s affecting the economics is also likely to have an impact on television advertising.
$35 Million in Ad Spending To Promote Bond, James Bond
MGM is expected to spend more than $35 million to promote the new James Bond movie No Time to Die by the end of October, according to advertising intelligence company MediaRadar.
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
Zenith forecasts slight rebound in 2022
First-Half Ad Spending Up 9% Despite Impressions Drop: iSpot
Addressable commercials up 14.5%
Streaming Services Buying Promos Programmatically, Says MediaRadar
86% of $301 million in total spending goes through automated systems
