New York, NY – June 15, 2015 – The Weather Company has named Rhonda Bitterman to the role of vice president, agency partnerships and development. Bitterman will oversee strategic agency and holding company partnerships to drive revenue growth, adoption of diversified ad products, and amplify Weather’s visibility among marketers at a national and regional level. She will lead efforts to develop weather data alignments, trade opportunities and other revenue-led initiatives. Bitterman will be based in the New York office and reports to Jeremy Steinberg, head of sales, The Weather Company.
“Our goal is to help every marketer create a weather strategy for their brand, and Rhonda will greatly expand our reach,” said Steinberg. “Rhonda’s extensive background and depth of experience will help Weather develop stronger relationships and help us become an invaluable resource for our agency partners.”
Bitterman joins Weather from Pandora Radio where she established the company’s Agency Strategy practice as well as managed several regional sales teams. Prior to Pandora, she held sales leadership roles at Martha Stewart Living Omnimedia, AOL and New York Times Digital.
A graduate of Texas A&M University, Bitterman lives in New York City with her husband and son.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.