The SIM Group to Hold Annual Technology Showcase January 29 in Toronto

TORONTO—January 27, 2015— The SIM Group will host leading manufacturers of cameras, lenses, lighting, post production gear and workflow systems at the 10th Annual SIM Technology Showcase slated for January 29th in Toronto. The popular event provides members of the production and post-production communities with a unique opportunity to examine innovative new products, witness leading edge technology demonstrations and find out from the experts how these new tools and workflows can benefit their businesses.

Arri, Fujinon, Sony, Panasonic and Sennheiser are among the nearly two dozen manufacturers taking part. SIM Group divisions Bling Digital, Pixel Underground and PS Production Services will also host technology demonstrations.

The SIM Technology Showcase offers an experience far different from large industry trade shows, says SIM Group CEO Rob Sim. “Our event is more intimate and informal,” he explains. “People have an opportunity to talk one-on-one with manufacturers and get their questions answered. It’s also a lot of fun. It’s a chance to reconnect with old friends and make new friends. The event grows bigger every year.”

Highlights of the 10th Annual SIM Technology Showcase include:

·    ARRI will be showing its new Amira documentary-style camera, which combines exceptional image quality with affordability. It will also be demonstrating the Alexa XT camera fitted with the new Master Anamorphic lenses; its latest wireless lens control system, WCU-4 & SXU-1, and its new Ultra Wide Zoom (UWZ).

·    On the lighting side, ARRI will presents its latest LED Fresnel lights, L5-C, L7-C, L7-TT and L7-DT; its new compact HMI system, the M8; and its new compact LED soft source, LoCaster 2 Plus.

·    Bling Digital will conduct workflow demonstrations incorporating QTake video assist, customized DIT carts, mobile dailies P.O.D. (Post On Demand) systems, and Cinedeck multi-cam post production workflow (tied to SIM Digital fly-packs).

·    Fujinon will demo its complete Cabrio family including the new 25-300mm T3.5. It will also present the latest revision of the powerful color calibration tool, IS-Mini.

·    Pixel Underground will present an Avid demo conducted by senior AVID online artist Steve Jones. Joneses’ credits run the gamut from the Olympics to such television shows as Mayday, Nazi Hunters, Motives & Murders and Air Aces.

·    PS Production Services will showcase its 24ft Movie Bird telescoping crane with remote control stabilized camera head.

·    Rosco will be showing its new 40ft x 175ft day-to-night translight. The backdrop system features seamless panels. It’s also made of weaved cotton is semi-translucent to absorb light naturally. As it comes packed in a box, rather than rolled, it cuts rigging time in half.

What:    SIM Group Toronto’s 10th Annual SIM Technology Showcase

When:    January 29th, 2015, 3 p.m. to 7 p.m.

Where:    SIM Digital Toronto
    1 Atlantic Avenue, Suite 110
    Toronto, ON M6K 3E7

Exhibitors:    Arri Canada, Canon, DAV Solutions Inc., Evertz, Fujinon Inc., HD Source, KRE Electric, Lentequip Inc., Rosco, Sennheiser Canada, Sony of Canada, Source Maker, The Source Shop, Technically Yours Inc., Fonebook, Thales Angenieux, Vistek, ZGC / Cooke, IHSE USA, Panasonic, RatPac Dimmers, S1 Studios

Jessika Walsten

Jessika is an analyst for TVREV and Fabric Media. She previously served in various roles at Broadcasting + Cable, Multichannel News and NextTV, working with the brands since 2013. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects in the media and entertainment space, including profiles on industry leaders and breaking news.