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MFM Announces Final Lineup of Sessions and Expert Presenters Slated for its 2017 CFO Summit

The Media Financial Management Association (MFM) today announced the final lineup of sessions and presenters slated for the 2017  CFO Summit, which will be held later this week in Fort Lauderdale FL.

The two-day event will open with a keynote address concerning the 2017 global market outlook provided by Tom Joyce, Managing Director and Capital Markets Strategist for Deutsche Bank Securities Inc.

Following Joyce’s presentation is a discussion of economic trends that will affect media industry businesses in the coming year led by Wissam Kairouz, Managing Director in Morgan Stanley’s Leveraged & Acquisition Finance Group, and Harlan J. Wakoff, Managing Director in the firm’s Media and Communications Group.

Additional sessions include:

  • An update from Jason Rademacher, Special Counsel in the Regulatory Communications Practice at Cooley LLP on FCC and other regulatory matters that are likely to be addressed by the new administration;
  •  A presentation concerning consumer adoption of new content channels and their impact on traditional media by Brent Magid, President and CEO, Frank N. Magid Associates, Inc.; 
  • A discussion of the latest developments in employment rules and other legal issues that can impact a media business’s earnings and valuations led by Hubbard Broadcasting Inc. attorney Jim Barnum and Brenda Smeby, Hubbard’s VP of Human Resources;
  •  An update from Brad Smith, Senior Vice President, Revenue & Operations at Videa on the growing demand from advertisers for programmatic media buying options;  
  • A CFO Roundtable discussion led by event Co-Chairs David Bestler, Executive Vice President & CFO for Hubbard Radio, and Brett Fennell, CFO and Executive Vice President of National Ad Platforms for Cox Media Group (CMG).
  • A presentation on the revenue, cost and marketplace considerations that will influence rollout of the new ATSC 3.0 broadcast standard by Sandhi Kozsuch, Principal of Strategic and Industry Initiatives for Cox Media Group and Chairman of the Board for the Pearl broadcast consortium, and Jerry Fritz, EVP of Strategic and Legal Affairs of ONE Media;
  • A discussion concerning the added competition and revenue opportunities that will be associated with the American consumer’s adoption of connected cars led by Jacobs Media’s Fred and Paul Jacobs;
  • And a closing session on the behavioral and societal developments that need to be factored into a media company’s strategic planning initiatives provided by Greg Portell, a Lead Partner for A.T. Kearney’s Consumer Products & Retail Practice in the Americas.

“Thanks to the work of this year’s Co-Chairs, David Bestler and Brett Fennell, our eleventh annual CFO Summit promises to be our best yet, providing attendees with insights from the industry’s top experts concerning the most important issues facing CFOs and media executives who deal directly with financial management processes,” said Mary M. Collins, President and CEO of MFM and its BCCA subsidiary, which serves as the media industry’s credit association. “We also want to extend our deep appreciation to this year’s sponsors, whose support for the event is an equally important element in ensuring we could assemble such an outstanding lineup of expert presenters.”

Sponsors of this year’s MFM CFO Summit include AnchorOps, BARR Credit Services, Bond & Pecaro, Chubb, Marketron, Sciarrino & Schubert, Szabo Associates and Videa. More information concerning the event may be found on MFM’s website, at

About MFM and BCCA:

Media Financial Management Association (MFM) is the premiere resource for financial professionals for media industry education, networking, and information sharing throughout the U.S. and Canada. More information about MFM is available on its Web site: and via its updates on Linkedin, Facebook and Twitter. Its BCCA subsidiary serves as the media industry’s credit association. BCCA’s revenue management services encompass a variety of credit reports on national and local media advertisers, including Media Whys, a credit report for media businesses which offers a credit score based on industry-specific aging combined with trade data from Experian or D+B. More information about BCCA is available at as well as its updates on Linkedin, Facebook and Twitter.