San Francisco and Santa Clara Calif. -- July 26, 2018 -- Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a partnership to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. This will allow marketers to better understand and connect with their customers. In turn, consumers will be able to benefit from more relevant brand interactions that are coordinated across digital and traditional channels.
This partnership brings the largest screen in the home, the TV, into the fold of devices measured for data-driven marketers and provides a holistic view of consumer audiences with TV viewing data that has granularity, precision and scale. Bringing together the largest independent deterministic identity graph in the market from LiveRamp with the largest single source of opt-in smart TV viewing data from Inscape, allows platform partners and marketers to match online and offline data to smart TV viewing data. This intelligence helps inform marketing campaigns, advertising creative and more accurately target, optimize and segment specific and relevant interactions with consumers.
“This is a very strategic integration that brings the speed, scale and transparency of Inscape’s smart TV viewing data to LiveRamp’s ecosystem platform partners, agencies and brands who leverage LiveRamp for identity resolution,” said Allison Metcalfe, General Manager of the TV at LiveRamp. “By tying viewership to LiveRamp’s IdentityLink ID, LiveRamp is making it possible for marketers to take a data-driven approach to better plan, target and measure their omnichannel marketing efforts.”
Marketers can map granular program or ad viewing data at the device level to any IdentityLink matched data set. Matching against near-real time smart TV data gives marketers access to the information needed to better personalize and optimize marketing campaigns, understand ad exposures against cross-device/platform KPIs and measure business outcomes. LiveRamp platform partners can ingest smart TV viewing data tied to IdentityLink and bring TV touchpoints into their services offered for cross-platform analytics and measurement.
“As new advanced television efforts and initiatives evolve, having a strong identity link between device-level television viewing data and first and third-party data sets is imperative,” said Greg Hampton, VP of Business Development at Inscape. “LiveRamp is making it possible for marketers to plan future marketing initiatives based on real data and better understand the results of omnichannel campaigns.”
Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc. and later acquired by VIZIO, Inscape operates as a wholly-owned subsidiary based in San Francisco, California. For more information, visit www.Inscape.tv.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.