Skip to main content


LAS VEGAS, Nevada – (NAB Booth N4424) – BroadView Software, the industry-leading tech firm focused on media management solutions, today announced that its suite of products is now fully qualified for Amazon Web Services' (AWS) EC2 Cloud.

This marks a milestone in the advance of BroadView Cloud solutions that have enjoyed exceptional success since its launch at NAB 2013. Now, these are available for rapid deployment through any of Amazon Web Services' (AWS) global data center regions worldwide. Media organizations from the smallest startups to the largest enterprise-scale operations can enjoy the full range of BroadView's suite of management solutions including programming, traffic and OnDemand with the simplicity, stability and scalability of AWS' cloud-based global infrastructure.

"Having BroadView qualified for AWS meets the growing demand for cloud-based solutions for enterprise scale operations" said Michael Atkin, President of BroadView Software. "We pioneered our 'software-as-a-service' offering for small media outfits and startups. Now, enterprise clients, too, are looking to outsource server side IT resources and AWS is making this a practical reality."

Atkin added that this reflects a seachange in the IT industry. Security challenges make it increasingly difficult for vendors like BroadView to install a software solution that works seamlessly in the context of the corporate environment's tightening IT policy. Providing updates and refreshing client installs, for example, can become an arduous task. Opting for BroadView Cloud is an elegant way to sidestep these issues. 

"We have learned a great deal about the care and feeding of data centers, the critical infrastructure that drives cloud computing, since launching BroadView Cloud. AWS is the industry leader, and our clients can enjoy complete confidence in the redundant reliability AWS offers and the scalability options it provides. Wherever our clients may be physically, they're not far from AWS servers, assuring true, high-speed, low latency connectivity," Atkin said. 

Will BroadView Cloud, powered by AWS, completely displace traditional on-premise deployments? "There will always be a place for locally hosted broadcast management systems residing on in-house servers. But expect cloud-based solutions to become increasingly dominant, especially as price points drop.  It is now an option that every media company should consider," said Atkin.


About BroadView Software

BroadView Software Inc. is the premier choice of Broadcast Operators, Ad Sales Professionals, CIOs and CFOs for integrated information-management solutions in today's multiplatform media environment. BroadView's integrated broadcast management system offers a comprehensive toolset for programming, traffic and sales which operates seamlessly across online, OnDemand, broadcast, satellite and cable assets. The core system's highly configurable architecture makes it a cost-effective fit for any broadcast operation. BroadView provides technology partnership in developing systems for OnDemand and linear scheduling, workflow, and content and media management, and is hailed for delivering highly adaptable turnkey solutions, innovative customizations and exemplary customer service. BroadView's eighth generation technology provides industry-leading functionality and ease-of-use. This, combined with expertise in integrations, training and support maximizes value and increases profitability for our clients. For more information visit:

About Amazon Web Services:

Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Brazil, Singapore, Japan, and Australia, customers across all industries. For more information visit: (opens in new tab).

For media inquiries, please contact:

Rania Walker

416-258-8953/in Las Vegas: (901) 299-9961

Carl Lindemann

Marketing Communications Consultant


For sales and product inquiries, please contact:

BroadView Software Inc.