Brio revs up motor sports broadcasts by Lucas Oil Productions
HEBDEN BRIDGE, U.K. -- 6 July 2017 -- Calrec Audio's Brio console will deliver the horsepower to Lucas Oil Products' exciting lineup of live motor sports broadcasts. Lucas Oil Production Studios, the television-production arm of Lucas Oil, has chosen the new Brio for a comprehensive, high-fidelity audio upgrade of its 35-foot mobile production unit.
Lucas Oil Production Studios maintains its own HD production facility and produces more than 400 hours of television annually for CBS, CBSSN, NBC, NBCSN, the Lucas Oil-owned MAVTV Motorsports Network, and LucasOilRacing TV, a 24/7, on-demand worldwide motor sports app.
"When evaluating audio mixing consoles for our truck upgrade, we had specific requirements. Since this is our smallest truck, things can get pretty cramped, so it was critical that the console have a compact footprint," said Justin Conenna, audio engineer, Lucas Oil Production Studios. "Our owner is committed to giving exposure to smaller, grass-roots racing events that appeal to a niche set of motor-sports fans, so of course we were also on a strict budget. Besides its compact size and attractive price point, the Brio is highly flexible, modular, and easy to configure and reconfigure, and it comes with Calrec's outstanding reputation in the industry.
"I've used a lot of audio consoles in a lot of trucks, and I can tell you that there simply aren't any competing products that can match Calrec's ease of use, sound quality, and robust processing."
As one of America's leading manufacturers of automotive oil, additives, and lubricants, Lucas Oil also owns or sponsors race teams, events, and series across a broad range of motor sports, including NASCAR, IndyCar, NHRA, PPL, and USHRA events. Lucas Oil also owns and operates many high-profile racing series, including the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, and Lucas Oil Modified Series.
The new Brio joins a Calrec Omega console that is still in heavy use in Lucas Oil Production Studios' larger, 53-foot production truck. Targeted for completion by September, the upgraded 35-foot truck will be used to cover the full range of Lucas Oil motor sports, from motorcycle racing to drag car, drag boat, and off-road racing.
"Lucas Oil's choice of Brio for this upgrade represents one of the very first smaller-truck deployments of the desk in the U.S. It's a perfect showcase for Brio's advanced capabilities and precisely the type of installation for which we designed this compact and powerful audio workhorse," said Dave Lewty, U.S. regional sales manager, Calrec Audio. "Lucas Oil gives fans all of the thrilling action they can handle across virtually every type of motor sport, and it's exciting to know that Brio will be along for the ride."
# # #
About Calrec Audio Ltd.
Calrec Audio is exclusively dedicated to excellence in audio mixing for on-air and live production.
A broadcast specialist for more than 50 years, Calrec has developed a range of digital consoles relied on by the world's most successful broadcasters.
For putting sound in the picture, broadcasters put their trust in Calrec. More information is available at calrec.com.
All trademarks appearing herein are the property of their respective owners.
Photo Caption: Lucas Oil is installing a Calrec Audio Brio console in its mobile production unit.
Share it on Twitter:https://twitter.com/intent/tweet?text=.%23Brio%20revs%20up%20motorsports...
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below.