AT&T’s WarnerMedia division named Christina Sulebakk as general manager of HBO Europe, effective immediately.
Ad tech company MadHive said it will spend $50 million with SADA to expand Madhive’s use of the Google Cloud as a platform for its over-the-top advertising solutions.
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
Nielsen said it launched a new project aimed at making it easier to plan and execute data-driven, audience-based campaigns using first-party data.
TransUnion is making it easier for advertisers to target ad campaigns based on its information about consumer attributes and attitudes by working with data streaming company Narrative.
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