YouTube, continuing its push to add 96 professionally produced channels in the next year, added two entertainment "networks" to its website Monday: PMC and ION Television's Entertainment News Television and the Young Hollywood Network.
The Google-owned video site is spending upwards of $100 million on the initiative, in the hopes that adding such content will be more appealing to advertisers -- which generally have been loath to place ads next to YouTube's unpredictable user-generated material.
Young Hollywood Network (YHN), touted as "the definitive pop-culture destination," includes celebrity interviews, news and other coverage of the entertainment industry. YHN's programming slate will provide five original shows per week, with new episodes airing each day 1 p.m. Eastern.
"Being part of such a groundbreaking initiative is very exciting," Young Hollywood founder and CEO RJ Williams said in a statement. "We created our business with the focus to always be ahead of the curve, so we look forward to working with YouTube on this new endeavor."
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