German-based cross-screen advertising and ad tracking company, wywy has completed its acquisition of Second Screen Networks.
The deal for the New York-based social TV company, which provides technology to sync TV broadcast ads with mobile devices and websites, is part of a push into the U.S. market, where wywy has opened a new office in New York.
“Opening a U.S. office is the natural progression of wywy’s continued growth and commitment to bringing our ad solutions technology to Western markets,” said Tobias Schmidt, CEO and co-founder of wywy. “We look forward to expanding wywy’s client base by building on the momentum that we have already gained internationally among advertisers, brands and TV broadcasters.”
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.