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WNBC Relaunches Site

WNBC New York has relaunched its Website, as makes its debut today. The station calls it a milestone in WNBC’s “transition from a single analog television station to New York’s leading multi-platform digital media provider.” News and lifestyle programming comes from WNBC’s recently redesigned newsroom, which it calls a “content center.”

“WNBC is dedicated to serving New York’s nonstop need for vital news and compelling content,” said WNBC President/General Manager Tom O’Brien. “ is the new destination for city insiders who want to know more, see more, and do more. The site helps consumers take full advantage of the world’s most vibrant city.”

The site features a clean home page bearing the words “Locals Only” and the NBC peacock at the top, with large sections dedicated to weather and traffic. WNBC says the site “combines material from the leading blogs, online services, print publications” and of course the flagship station.

WNBC is poised to launch a 24-hour cable news channel in the coming months. NBC is in the process of rolling out the new sites at its owned stations; Chicago was first up a few weeks ago.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.