WICT at 40: Broadband Power Players Launch Diversity Campaign

Broadband providers and content companies are teaming up on a digital media campaign (#LeadWithMore) to mark the 40th anniversary of Women in Cable Telecommunications. The companies are committing more than $6 million in airtime to the campaign, as well as social media support.

Comcast NBCUniversal, Cox Communications, Discovery, Inc., Spectrum and Turner joined with WICT to announce the campaign at the National Press Club Monday (March 4) in Washington, with FCC Chairman Ajit Pai and Commissioner Michael O'Rielly scheduled to be on hand to recognize the effort.

WICT unveiled a PSA, backed by those companies and "designed to build awareness of the vast career opportunities available for women in the media industry, specifically in technology, science and engineering roles."

The PSA highlights the following points:

  • "Companies with women in top management have higher staff morale (Harvard Business Review).
  • "Gender diversity fosters greater innovation (Pfizer and AstraZeneca).
  • "Gender diverse companies are more profitable than their competition (McKinsey and Company).
  • "Across the board, women in leadership roles enhance a company's performance (Peterson Institute for International Economics)."

“At a time when we can all recognize that time’s up, there’s truly no better time than now to make diversity and inclusion a central part of a competitive business strategy," said WICT Global Chair Marva Johnson.

The #LeadwithMore campaign began Monday (March 4) and continues through June 4.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.