Volvo has signed on as a multiscreen sponsor of TNT's new
competition series The Great Escape
for its first season.
The sponsorship includes in-show integrations, on-air
promotion and digital support. In addition to Volvo, Michelob ULTRA will
sponsor The Great Escape through
on-air brand mentions.
During each episode, TNT will air a short-form vignette
using three Volvo S60s in a dramatic escape scenario to transition into
commercial time, followed by a Volvo commercial. The Great Escape will also use a Volvo in each episode,
occasionally as the escape vehicle for the challenges.
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Volvo's digital support includes The Great Escape microsite, located at TheGreatEscape.TNTDrama.com,
and the show's sync app The Great Escape
Breakout. The app invites users to interact with other fans, view
behind-the-scenes content and participate in a watch and play along game in
which they can earn points to enter to win a trip to Hawaii.
Premiering June 24, The
Great Escape drops competitors in a secret location from which they must
escape, while overcoming both physically- and mentally-challenging obstacles.
