After landing CBS and completing its sweep of the nation's Big Four broadcasters, Canoe, the cable-backed advanced ad venture, has notched dynamic advertising insertion (DAI) deals with Viacom and its stable of popular cable networks as well as Angry Birds Toons, a VOD/digital service that counts Comcast and Roku among its distribution partners.
From the Viacom bunch, Nickelodeon, TeenNick, Nicktoons and Nick Jr. are already up and running on Canoe’s DAI-VOD platform, according to Chris Pizzurro, head of product, sales and marketing for Canoe.
He said other networks from Viacom will be coming on board soon. Other channels in the Viacom bunch include BET, CMT, Comedy Central, Logo TV, MTV, mtvU, Spike, Centric, and VH1, among others.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.