Vewd, SpotX Form Programmatic Partnership

Vewd, a maker of operating systems and other software for smart TVs and connected TV platforms, has picked SpotX as a programmatic advertising partner.

Under the deal, Vewd will use SpotX’s ad serving and video supply-side platform, holding that it will enable media companies to monetize inventory more efficiently via its connected TV platform.

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Vewd, formerly known as Opera TV, said almost 50 million devices are shipping with its software/platform on board. Examples include the Nintendo Wii, TiVo boxes and smart TVs from makers such as Philips/TP Vision, Vizio, Hisense, TCL (mostly outside the U.S.) and Skyworth, among others.

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The programmatic ad deal comes almost two months after Vewd introduced its own operating system for smart TVs.

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"For many years, we've helped content owners monetize video and with the recent introduction of Vewd OS, we're expanding their ability to drive revenue,” Vewd CEO Aneesh Rajaram, said in a statement. “Central to that is our partnership with SpotX, as they allow us to bring greater value to our relationships with content owners and centralize all monetization efforts within a single platform, giving us the ability to target fragmented TV audiences across all Vewd-enabled TV devices.”

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